Craft - Technical Innovation
Kids just don’t read anymore. It’s all cellphones, Beliebering, Whatsapp and the most popular thing in South Africa – Mxit. So when you want to launch a new book to the tween market, how do you do it successfully?
For Fiona Snyckers’ new novel “Team Trinity”, we built an e-book reader for Mxit, allowing us to launch the book digitally to an audience of 10 million people using Mxit on their mobiles.
We built the most sophisticated e-book reader ever developed for Mxit. Bringing smartphone functionality to feature phones… we put the book right into the palm of their hands. bookly on Mxit became a place where kids could read again.
bookly will continue to add even more educational material and textbooks… turning even the most basic cellphone into a powerful educational tool. In a country plagued by illiteracy - where access to reading is reserved for the elite few, bookly has given millions of children their very own library… on their very own phone.
In the first two weeks: