Craft - Technology Innovation
Rocking the Daisies is an annual, iconic music festival held near Cape Town. To promote this year’s event, we wanted to find a way for people to show their love for music in a unique, physical way. Something that was not only inspired by music, but by the event itself.
Taking our lead from the festival, we designed an innovative installation that would travel around to various locations leading up to the event. Inspired by the daisies, we decided to Rock the Daisies – quite literally.
A Makey Makey is the easiest way to combine the physical and digital worlds. We hooked one up to a custom-built plant box that we had filled with daisies - each one had its own signal. Using music production software Ableton on a laptop, we hooked each trigger up to the corresponding daisy.
With very little budget and even less time, we created a unique experience that was not only fun and memorable, but tied directly back to the music festival - creating huge awareness and anticipation.